时 间：10月18日上午9:30-11:00

主 题： BEHIND THEORETICAL INNOVATION

Zoom 会议号: 882 7988 9106

内容提要：Theoretical innovation is influential (and widely-cited) theory. Such strong theories are novel, simple and elegant, falsifiable, and generalizable. How can scholars develop theoretical innovation? Leveraging the philosophy of science literature and the experience of developing the institution-based view, this presentation suggests a theory about the development of theory centered on (1) inspiration, (2) resources, (3) differentiation, and (4) integration.

主讲人简介： Mike Peng (PhD, University of Washington) is the Jindal Chair of Global Strategy, University of Texas at Dallas. He is a National Science Foundation Career Award winner and a Fellow of the Academy of International Business. Professor Peng is widely regarded as one of the most prolific and most influential scholars in global business strategy. He has over 60,000 Google citations, and both the UN and World Bank have cited his research. He was one of the only 101 scholars in the field of economics and business—the only one from the UT System—listed in 2020 among Highly Cited Researchers (a list including three Nobel laureates in economics, based on Web of Science citations). His market-leading textbooks, Global Business, Global Strategy, and GLOBAL, are studied in business schools in over 50 countries, and have been translated into Chinese, Spanish, and Portuguese. His consulting clients include AstraZeneca, MTR Hong Kong, Texas Instruments, the UK Government Office for Science, and The World Bank.

主办：我校 数字化营销与消费者行为科研团队

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